AI is changing how deals get done — sell smarter, not harder
AI SDRs, automated prospecting, call intelligence, deal scoring — the sales tech stack is being rebuilt. Get a brief that helps you stay competitive.
Curated from 20+ industry labs and publications
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AI SDR tools are flooding the market
Every week there's a new AI tool claiming to automate prospecting. You need to know which ones actually book meetings vs. burn your domain.
Buyers are using AI too
Your prospects are using AI to research, compare, and evaluate vendors. The sales process is changing on both sides.
CRM vendors are adding AI features fast
Salesforce Einstein, HubSpot AI, Gong insights — your existing tools are changing. You need to know what's worth adopting.
AI news through the Sales & Revenue Leaders lens
Revenue-focused filtering
We cover AI through a sales and revenue lens — pipeline impact, deal velocity, and rep productivity.
Tool-by-tool analysis
Honest assessments of AI sales tools based on real pipeline data, not case studies from the vendor.
Competitive edge insights
What your competitors' sales teams are using and how buyers' expectations are shifting.
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News Relevant to You
Salesforce Einstein Copilot Gains Real-Time Deal Scoring — January 2025
Salesforce expanded its Einstein Copilot with AI-driven deal scoring that analyzes buyer signals in real-time, helping reps prioritize high-intent prospects automatically. The feature integrates directly into Salesforce CRM workflows without manual data entry.
Why this matters to you: Your prospecting automation toolset just got smarter—this closes the gap between lead volume and actual buyer behavior intelligence, letting you focus on deals most likely to close.
HubSpot Introduces AI-Powered Meeting Insights & Objection Detection — Late January 2025
HubSpot rolled out AI meeting transcription with automatic objection flagging and next-step recommendations for sales reps. The tool surfaces buying signals missed in real-time conversations and routes insights directly to your CRM.
Why this matters to you: Understanding shifting buyer behavior patterns is now automated—this competitive edge insight means your team stops guessing what prospects really need and starts acting on AI-detected intent signals.
What To Test This Week
Test AI-Powered Lead Scoring Against Your Current Manual Process
Run a two-week parallel test: feed your top 50 active prospects into an AI lead scoring tool (such as 6sense or Clearbit) and compare its priority rankings against your sales team's manual assessment. Track which scored leads convert fastest.
Why this matters to you: This experiment directly measures whether AI prospecting automation can outpace human intuition—the results will show you exactly where your competitive edge lives and whether to invest in broader automation rollout.
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Topics we watch for you include
- 🔍AI sales tool launches and honest evaluations
- 🔍CRM AI feature updates (Salesforce, HubSpot, etc.)
- 🔍Buyer behavior shifts driven by AI
- 🔍Prospecting and outreach automation techniques
- 🔍Weekly experiments to try in your sales workflow
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