AI marketing tools are multiplying — know which ones deliver
Jasper, Writer, Copy.ai, plus AI features in every ad platform. Get a weekly brief that cuts through vendor noise and tells you what actually improves campaign performance.
Curated from 20+ industry labs and publications
Sound familiar?
Every tool is 'AI-powered' now
Your martech stack vendors all added AI features overnight. You need to know which ones are worth learning and which are checkbox features.
Content creation is being disrupted
AI can write copy, generate images, produce video. You need to understand where it helps vs. where it hurts your brand.
Competitors are moving faster
Other marketing teams are using AI for personalization, testing, and content at scale. You need to keep pace without wasting budget.
How it works
Tell us about yourself
Your role, industry, tools you use, and what you care about. Takes 2 minutes.
Sample context profile
AI curates your brief
Every week, AI reads hundreds of articles and picks what's relevant to your specific context.
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Scanning 400+ articles weekly
From 20+ AI labs, publications, and research outlets
Matching your context
Filtering for Marketing Managers, AI content generation, Campaign optimization
Ranking by relevance
Surfacing only what matters to your role and priorities
Get it Sunday morning
A concise brief with what dropped, what's relevant to you, and what to try this week.
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News Relevant to You
Google Ads Introduces AI-Powered Audience Expansion with Performance Max Updates
Google rolled out enhanced AI targeting capabilities in Performance Max campaigns, allowing marketers to automatically expand audiences while maintaining conversion quality. The update includes new predictive bidding features that analyze historical campaign data in real-time.
Why this matters to you: Your campaign optimization efforts just got a significant boost—these new audience expansion controls let you scale reach without manual A/B testing overhead.
Meta Releases Updated AI Studio for Ad Creative Generation Across All Campaign Types
Meta's revised AI Studio now supports background removal, text overlay optimization, and multi-variant creative generation for organic and paid content. The tool integrates directly with Ads Manager, reducing production time from hours to minutes.
Why this matters to you: This AI content generation update cuts your creative production cycle dramatically, freeing your team to focus on strategy rather than asset creation bottlenecks.
What To Test This Week
Compare AI-Generated vs. Hand-Written Ad Copy Performance on Your Top 3 Product Lines
Split your next campaign into two groups: one with AI-generated headlines and descriptions (using your platform's native AI tool), one with human-written copy. Run both for 1 week with identical budgets and targeting, then measure CTR, conversion rate, and cost-per-acquisition.
Why this matters to you: This direct AI content generation comparison gives you concrete data on whether automation actually moves your campaign optimization metrics, rather than relying on platform claims.
AI news through the Marketing Managers lens
Marketing-specific AI filtering
We cover AI tools and techniques through a marketing lens — campaign performance, content quality, and ROI.
Tool comparisons that matter
Head-to-head looks at AI marketing tools based on real usage, not vendor claims.
Tactical experiments
Weekly AI experiments you can run on real campaigns — A/B test an AI-written subject line, try AI ad creative, etc.
What you get
Everything you need to stay ahead — completely free.
Personalized weekly brief
Filtered for your role, industry, and interests — not a generic roundup.
“What To Test” experiments
Actionable things you can try at work this week, tailored to your context.
“Filtered Out” transparency
See what we skipped and why, so you never miss something important.
Focus & avoid topics
Go deeper on what matters, skip what doesn’t. Your brief adapts to you.
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Browse all your past briefings, search across issues, and track trends.
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Topics we watch for Marketing Managers professionals
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