AI marketing tools are multiplying — know which ones deliver
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Every tool is 'AI-powered' now
Your martech stack vendors all added AI features overnight. You need to know which ones are worth learning and which are checkbox features.
Content creation is being disrupted
AI can write copy, generate images, produce video. You need to understand where it helps vs. where it hurts your brand.
Competitors are moving faster
Other marketing teams are using AI for personalization, testing, and content at scale. You need to keep pace without wasting budget.
AI news through the Marketing Managers lens
Marketing-specific AI filtering
We cover AI tools and techniques through a marketing lens — campaign performance, content quality, and ROI.
Tool comparisons that matter
Head-to-head looks at AI marketing tools based on real usage, not vendor claims.
Tactical experiments
Weekly AI experiments you can run on real campaigns — A/B test an AI-written subject line, try AI ad creative, etc.
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News Relevant to You
Google Ads Introduces AI-Powered Audience Expansion with Performance Max Updates
Google rolled out enhanced AI targeting capabilities in Performance Max campaigns, allowing marketers to automatically expand audiences while maintaining conversion quality. The update includes new predictive bidding features that analyze historical campaign data in real-time.
Why this matters to you: Your campaign optimization efforts just got a significant boost—these new audience expansion controls let you scale reach without manual A/B testing overhead.
Meta Releases Updated AI Studio for Ad Creative Generation Across All Campaign Types
Meta's revised AI Studio now supports background removal, text overlay optimization, and multi-variant creative generation for organic and paid content. The tool integrates directly with Ads Manager, reducing production time from hours to minutes.
Why this matters to you: This AI content generation update cuts your creative production cycle dramatically, freeing your team to focus on strategy rather than asset creation bottlenecks.
What To Test This Week
Compare AI-Generated vs. Hand-Written Ad Copy Performance on Your Top 3 Product Lines
Split your next campaign into two groups: one with AI-generated headlines and descriptions (using your platform's native AI tool), one with human-written copy. Run both for 1 week with identical budgets and targeting, then measure CTR, conversion rate, and cost-per-acquisition.
Why this matters to you: This direct AI content generation comparison gives you concrete data on whether automation actually moves your campaign optimization metrics, rather than relying on platform claims.
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Topics we watch for you include
- 🔍AI marketing tool launches and updates
- 🔍Platform AI feature releases (Google, Meta, LinkedIn)
- 🔍Content generation quality comparisons
- 🔍Campaign optimization techniques using AI
- 🔍Weekly experiments to try on real campaigns
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