AI is rebuilding the marketing stack — invest in what works
Performance Max, AI creative, predictive audiences, automated bidding — every marketing channel now runs on AI. Get a brief on what's actually improving ROAS.
Curated from 20+ industry labs and publications
Sound familiar?
Ad platforms are black-boxing with AI
Google Performance Max, Meta Advantage+ — platforms are pushing AI-driven campaigns that give you less control. You need to understand what's happening inside.
Martech vendors all added AI overnight
Every tool in your stack now has AI features. Separating meaningful capability from feature-checkbox marketing is exhausting.
Creative production is being automated
AI can generate ad copy, images, and video variations at scale. Quality and brand consistency are the open questions.
How it works
Tell us about yourself
Your role, industry, tools you use, and what you care about. Takes 2 minutes.
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AI curates your brief
Every week, AI reads hundreds of articles and picks what's relevant to your specific context.
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Scanning 400+ articles weekly
From 20+ AI labs, publications, and research outlets
Matching your context
Filtering for Marketing & Advertising, Ad platform AI, Creative automation
Ranking by relevance
Surfacing only what matters to your role and priorities
Get it Sunday morning
A concise brief with what dropped, what's relevant to you, and what to try this week.
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News Relevant to You
Google Ads Introduces AI-Powered Responsive Search Ads with Real-Time Brand Safety Controls
Google has rolled out enhanced AI features in Google Ads that automatically generate and test search ad variations while filtering out brand-unsafe placements in real time. The update includes new measurement dashboards that track creative performance across channels.
Why this matters to you: With ad platform AI now handling more of your creative generation, understanding how these systems measure performance becomes critical to optimizing your campaigns.
HubSpot and Marketo Launch Native AI Attribution Models—What's Different
Both platforms released updated attribution modeling features powered by machine learning, allowing marketers to move beyond last-click attribution and see true customer journey impact across touchpoints. Early users report 15-25% improvement in budget allocation accuracy.
Why this matters to you: As attribution modeling shifts toward AI-driven approaches, comparing these martech tools' capabilities will directly impact how you allocate your marketing budget across channels.
What To Test This Week
Run a Split Test: AI-Generated vs. Human-Crafted Ad Copy on Meta Ads
Create two identical campaigns—one using Meta's Advantage+ creative automation to generate ad variations, one with manually written copy—and measure conversion rates, CPC, and brand lift metrics over two weeks. Track which creative generation approach delivers better performance for your specific audience segment.
Why this matters to you: Testing creative automation directly against your current workflow will reveal whether investing in AI-powered ad creation tools actually improves your performance measurement outcomes.
AI news through the Marketing & Advertising lens
Marketing-industry filtering
We cover AI from a marketing industry perspective — ad tech, creative tools, measurement, and customer data platforms.
Platform-specific updates
AI changes in Google, Meta, TikTok, LinkedIn, and other ad platforms with performance impact context.
Performance data
AI marketing tool evaluations with real ROAS, CPA, and efficiency data from actual campaigns.
What you get
Everything you need to stay ahead — completely free.
Personalized weekly brief
Filtered for your role, industry, and interests — not a generic roundup.
“What To Test” experiments
Actionable things you can try at work this week, tailored to your context.
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See what we skipped and why, so you never miss something important.
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